I’ve been listening to Seth Godin’s Akimbo podcast for a while, so bought this book to give him something back. Unfortunately I chose the wrong one. It’s his voice in the book, you can imagine him narrating it, the problem is that the book is dated. The world was a very different place back in 2002 when this was first published, and while the core message is still valid (excellent products for niche markets generate conversations among the believers), many of the other statements no longer hold (advertising is pointless because you can’t target a specific audience – with AdWords you can).
But this is Seth Godin, so even dated it’s still 99% better that most other books out there!